Lecturer: Anna Wróblewska
Date: 15.10 (Thursday), 17:00–18:00
Location: Festival Centre 1, Tymienieckiego Str. 3, lecturer room
How to create the strategy based on design, concentrated on meeting people’s needs and how to earn money on it? Nowadays business is concentrated mainly on earning money. Nevertheless there are theories proving that earning money can be the result of organization’s mission and vision, as well as the result of planned and implemented actions. The approach concentrated on the idea of humanism doesn’t have to be only marketing strategy. The lecture will answer the question how to go from the methodology of design thinking to creating business strategy based on the design, illustrated by examples from Polish education and business.