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Hidden Heroes. The Genius of Everyday Things


Curator: Jochen Eisenbrand

What makes an everyday object a Hidden Hero? It must be based on an ingenious yet easily comprehensible idea. It has been produced a billion times over and constitutes an indispensable fixture of daily life. It has proven itself time and time again and remained essentially unaltered for decades. In other words, an everyday classic.

Why would a design museum devote its attention to such everyday things? Because as industrial products, they embody the ideals of modernism that are still highly relevant today: economy of material, functionality and longevity. And because it is the desire of every designer to create enduringly products like these.

With the exhibits, images and films shown here, we are seeking to illuminate four aspects that have been of particular interest
to us in our investigation of Hidden Heroes: 1. Innovation: the fascinating history of their invention. 2. Production: the technical conditions of their successful mass-scale fabrication. 3. Evolution: their historical development and the often-astonishing diversity of models and variations. 4. Inspiration: their aesthetic that continually spurs on the work of artists and designers.

The stories and histories of these everyday objects thus allow interesting conclusions to be drawn regarding successful creative and entrepreneurial strategies. Pay attention to details! Small but significant improvements of existing products can yield
a decisive influence on user satisfaction and hence on sales figures. Teamwork pays off! Many products manufactured today
in huge quantities only managed to find their customer base after the inventor joined forces with a businessman who identified the right market. And: Accept the unintended! Some inventions were originally conceived as something completely different.

The exhibition is a property of the Vitra Design Museum. The Ambassador of the Federal Republic of Germany, Mr. Rolf Nikel, has graciously accepted the Honorary Patronage of the exhibition.

The Vitra Design Museum numbers among the world’s leading museums of design. It is dedicated to the research and presentation of design, past and present, and examines design’s realtionship to architecture, art and everyday culture. The work of the Museum is based not only key objects of design history, but also the estates of several important figures, including Charles and Ray Eames, George Nelson, Verner Panton and Alexander Girard. The exhibitions organised by the Museum travel all over the world, complementing the diverse program of international festivals. The Vitra Design Museum was founded in 1989 by the company Vitra and ist owner Rolf Fehlbaum. From 1989 to 2010 was led by ist founding director Alexander von Vegesack. Since 2011 has been under a new directorship headed by Mateo Kries and Marc Zehntner.



09.10 Friday @ 10:00
18.10 Sunday @ 19:00
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Art_Inkubator, B2
Tymienieckiego 3
Łódź , 90-365 Polska
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