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Date: 10.10 (Saturday), 13:00-15:30
Location: Festival Centre 1, Tymienieckiego Str. 3, lecture room
Lecturer: Michał Mazur (TrendNomad.com)

Which factors have an influence on the decisions taken during the design process and what are their consequences? During the six interviews conducted on the stage of Łódź Design Festival experts representing the Polish and international companies from different fields of design will answer the following questions: What are the sources of new technologies implemented in the mass production of interior products? How to analyse and shape the demand? What kind of knowledge and skills designers should have today? What are the resources of materials used in a production of interior items, and are they recyclable? What are the sources of energy consumed in furniture factories and points of sale? Which elements of the purchasing process are crucial from the point of view of a customer and business?

Interviews will be conducted by Michał Mazur – a journalist, a trendwatcher, a founder and an editor of the TrendNomad.com blog. Every year he visits about twenty fairs, festivals and conferences devoted to design and new technology that take place in various cities all over the world – from Tokyo to Las Vegas.


New technology sources
Lecturer: Wojciech Starowieyski (Aquaform)
Time: 13:00-13:25

Wojciech Starowieyski – co-founder and CEO of Aquaform Lighting Solutions. Board Member of the Polish Association of Lighting Industry and a member of social and charity organizations and associations. A scholar of the Prince of Wales Business Leader Forum in Japan in The Corporate Management Program for Central & East European Countries.

Customer needs analysis
Lecturer: Zuzanna Mikołajczyk (Mikomax Smart Office)
Time: 13:25-13:50

Zuzanna Mikołajczyk – commercial and Marketing Director, Board Member and a successor of Mikomax Smart Office,
a company that specializes in workplace optimization. She carries out office efficiency examinations for various companies and is the initiator of a research project that gathers opinions of Polish and Romanian shared services centers employees.
She graduated from ESADE (Spain) and SDA Bocconi (Italy) with a degree in Executive Master in Marketing and Sales.

Education, the role and responsibility of designers
Lecturer: Ewa Voelkel Krokowicz (Concordia Design)
Time: 13:50-14:15

Ewa Voelkel Krokowicz – the CEO and owner of Concordia Design center in Poznań, offering counseling services in the fields of design management, education, marketing and trends, as well as organizing many activities for children. She learnt business models from her father Piotr Voelkel, the owner of VOX Capital Group, and from design institutions in Bilbao, Eindhoven and Cardiff.

Renewable energy sources
Lecturer: Karol Gobczyński (IKEA)
Time: 14:15-14:40

Karol Gobczyński – energy & climate manager at IKEA Poland. He spent last three years on an integration of energy efficiency and renewable energy into daily business at IKEA suppliers in Central Europe. He graduated The School for Renewable Energy Science in Iceland and conducted renewable energy research at The Massachusetts Institute of Technology Portugal Program.

Furniture materials resources
Lecturer: Ryszard Balcerkiewicz (Noti)
Time: 14:40-15:05

Ryszard Balcerkiewicz – the owner and CEO of Noti, the main shareholder and Chairman of the Supervisory Board of Fabryka Mebli Balma SA. Active in the furniture industry for over 30 years. Ryszard Balcerkiewicz supports the promotion of Polish design and cooperates with designers and universities, sharing with them his business, design and technology experience.
Juror at such design competitions as the Young Design and MŁODZI NA START.

The purchasing process
Lecturer: Artur Pęksyk (Porta)
Time: 15:05-15:30

Artur Pęksyk – head of Marketing Porta KMI Poland, the largest door manufacturer in Poland. He effectively translates strategy into action. He has a rich experience in various positions related to marketing both from an advertising agency and its client.
A graduate of Nicolaus Copernicus University in Torun, on the faculty of philosophy and sociology.


10.10 Saturday
13:00 - 15:30
Event Category:


Festival Centre 1, lecture room
Tymienieckiego 3
Łódź , 90-360 Polska
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