A. Formalism, by definition, is a way of behaving according to specific set of rules or procedures, strictly adhering to predefined rules.
B. Rules are: fresh design, high quality and functional response to the need.
C. PHORMA(LIZM) is an exhibition of home utility furniture. Furniture that organizes common everyday space by embedding “things” into the right context.
All projects are based on the assumption, that design is always an answer. It responds to the functional and aesthetic needs.
It is the way of thinking, organizing, simplifying and making the world looks better. It is a kind of a process seeking to improve the quality of our everyday life.